brand story
Eyewear Built for Athletes
Under Armour was established in 1996 with the introduction of the “The Shorty” light and sweat-wicking t-shirt, and quickly became a highly respected sportswear brand with a reputation for innovation and quality.
UA is a global company making game-changing products that work to push the limits of human performance, inspiring individuals with performance solutions they never knew they needed and can’t imagine living without.
The brand focuses on performance, rather than a demographic, across all ages and genders. The eyewear collection includes masculine and feminine optical and sunwear styles built for athletes, with the highest level of durability and flexibility to help them stay focused.