brand story
Innovation, Design and Coolness
Established in 1956 by Wilhelm Anger, who named his sport goggles company after the Carrera Panamericana open-road race. From goggles for car racing and snow sports, the brand progressed into eyewear with a focus on creating innovative styles that combined high performance technologies with sports-led design and unwavering durability.
Carrera is a true statement brand, synonymous with pioneering design and outstanding quality. Driven by innovation and with an unequaled level of coolness.
Appealing to those who live life by their own rules, continuously defying themselves and proudly approaching life by standing out from the crowd. The eyewear collection includes male, female and unisex optical and sunwear styles.