brand story
Iconic Italian Fashion Brand
A world-renowned Italian fashion brand, established in 1953, with a style which has remained unique over the decades. Instantly recognisable by the graphic zig-zag motif often incorporated into product designs, the Missoni aesthetic is uniquely graphic and vibrant in colour.
The brand creates pieces which are unique, bold and vibrant with modern and breakthrough aesthetics, whilst maintaining the brand’s unique and recognisable style.
The Missoni aesthetic appeals equally to customers with timeless as well as fashion-forward tastes. The range includes feminine and unisex optical and sunwear styles for those who appreciate thoughtful design detailing.