Polaroid Inc. was founded in 1937 by Edwin Land, the inventor of the first polarising lens, with the aim of spreading this unique technology and allowing people to see more. The polarised lens is still, today, at the forefront of eyewear technology.

An affordable and sustainable choice without compromising quality and durability. The brand focuses on innovation, with an emphasis on sustainability and inclusivity, encouraging everyone to “Enjoy a world of colours”.

Polaroid has a wide offer, appealing to a diverse customer base across different ages and personalities. The range includes masculine, feminine, and unisex optical and sunwear styles, which incorporate a broad range of colours.